About Sidecar Marketing
We're the co-pilot your content has been missing.
Sidecar Marketing was built for the small business owner who knows content matters but doesn't have the time, team, or system to do it consistently. We ride alongside you — handling the strategy, the writing, and the roadmap so you can focus on running your business.
Why we exist
Content shouldn't feel like a second job.
Most small businesses approach content reactively — scrambling for ideas, posting sporadically, and wondering why nothing seems to stick. The problem isn't effort. It's the absence of a system. We built Sidecar Marketing to give small business owners and solopreneurs the same strategic content infrastructure that larger companies take for granted — without the agency price tag or the 12-week onboarding process.
Clarity over complexity
We cut through the noise and give you a plan you can actually execute. No jargon, no bloated decks — just clear direction.
Strategy before tactics
We don't start with "what should we post?" We start with "what are you trying to build?" — then work backwards.
One story, many channels
Efficient multi-channel content doesn't mean doing more — it means doing it smarter. We take a single core story and build it into a layered, multi-media strategy tailored for different platforms, audiences, and objectives. One idea, maximum reach.
Built to last
We build content systems that compound over time. The goal isn't a viral moment — it's a steady, growing presence that works while you sleep.
Your voice, always
We write in your voice, not ours. Every piece of content we create sounds like you — only sharper and more intentional.
Our work
Real results for real businesses.
A look at the content systems, strategies, and stories we've built alongside our clients.
Content Strategy + SEO
RockBridge Treatment
Boutique drug and alcohol treatment center with years of clinical experience but zero presence, identity or brand in the search space. We built the full site, social, email and content strategy. Photography, videography and interviews included.
Site Build + Content Writing
RockBridge Counseling
A new mental health organization needed a credible digital footprint to attract in person and virtual patients. We built their brand, their site and continue to provide monthly content to keep them relevant.
Email + Social Calendar
Lakeside Academy
A small therapeutic boarding school for teen boys was changing it services and needed a complete brand overhaul. We rebuilt their existing site with a content strategy based around their new services and what we saw working in the marketplace.
Site rebuild + Blog
Wellcome Manor
A long term Women and Children's treatment center had been quietly disappearing without new industry partnerships, we refreshed their brand and created a multi-channel content strategy to re-announce their unique and much-needed services.
Meet the team
The people behind your content.
Jen Brink
With more than 25 years of marketing and brand leadership experience, Jen brings strategic vision, creative direction, and operational excellence to her work as a marketing principal and board leader.
Her expertise centers on content strategy, website planning, brand messaging, and digital storytelling. She helps organizations clarify their voice, strengthen their online presence, and build websites that guide audiences with purpose, clarity, and impact. With a deep understanding of how content, user experience, design, and conversion strategy work together, she leads projects that move from big-picture vision to practical execution.
A results-driven leader, Jen has built and guided high-performing teams, strengthened brand identity, and supported organizational growth through integrated marketing, fundraising, donor engagement, digital campaigns, and strategic partnerships. Her work is grounded in data-informed decision making, measurable outcomes, and a strong commitment to mission-driven impact.
Known for her collaborative leadership style, Jen brings clarity, creativity, and structure to complex projects. She is passionate about helping organizations tell their stories well, connect with the right audiences, and create digital experiences that inspire action, build trust, and support long-term growth.
Megan Mattson
Megan is a creative marketing and community engagement professional with 20 years of experience developing content, strengthening brand awareness, and creating meaningful connections between organizations and their audiences.
Throughout her career with Twin Cities nonprofits — including the Minnesota Zoo Foundation, Twin Cities Habitat for Humanity, and Mn Adult & Teen Challenge — she has used strategic storytelling and mission-driven experiences to inspire engagement and action.
She is passionate about finding fresh, authentic ways to share an organization's story, bringing communities together, and connecting people with causes they care about.
How we work
Collaborative, structured, and built around your capacity.
We don't believe in handing you a 50-page strategy document and wishing you luck. Every engagement starts with a real conversation about where you are, where you want to go, and what you can realistically sustain. From there, we build a plan that fits your business — not a template.
See our servicesReady to ride together?
Let's start with a conversation about your content goals.